Tinder developed a Show to offer Its Users Something to Hook Up About

Tinder developed a Show to offer Its Users Something to Hook Up About

A series that is choose-your-own-adventure built to provide young Tinder swipers one thing to generally share.

For several of the success, swipe-y apps that are dating Tinder or Bumble face a challenge once their users have matched: It’s hard to get what to check with total strangers. Exactly what are you designed to state responding to ?

In order to re re solve this, Tinder has established a scripted choose-your-own adventure series so it hopes will give its young users with natural product for conversations on its platform. The aim is to counteract that chronic dating-app problem: conversations that die almost the moment they start.

The project, called SwipeNight, consist of four episodes. One will air each on the Tinder app week. A party) to the critical (whose life to save) in each episode, users who participate will be ushered through an apocalyptic scenario and prompted to make a series of choices, from the seemingly unimportant (how to best D.J.. The show includes a cast of young diverse actors and, like a video clip game, provides the individual a first-person viewpoint on the action. Continue reading “Tinder developed a Show to offer Its Users Something to Hook Up About”